Nicole, the nubile French star of Renault’s Clio campaign, is to wed in the latest series of commercials, which break on May 29. The 7m campaign, developed by Publicis, is for ‘The New Clio’ and features the Clio’s top-of-the-range 1.6 RXE. The new car is bigger than its pre-decessors, has a restyled body, a new suspension system and improved safety features, such as air bags. The identity of Nicole’s fiancÃ© will be a closely-guarded secret until the ad airs on ITV at 7.40pm during the Coronation Street break. The TV work will be backed by press, poster and radio advertising. Media buying is through Optimedia.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From marketers championing their true purpose to the return of KFC’s ‘Finger lickin’ good’ strapline, it’s been a busy week. Here is my take.
Neuroscience shows how brands use (and misuse) stories when trying to connect with consumers.
The travel accommodation business cut sales and marketing spend by 28% to $229m over the first quarter of 2021, “primarily” a result of slashing performance marketing investment.
Being consumed by ‘work about work’ is leading to heightened burnout and imposter syndrome among marketers, but new research from Asana sheds light on a way out.