Nicole, the nubile French star of Renault’s Clio campaign, is to wed in the latest series of commercials, which break on May 29. The 7m campaign, developed by Publicis, is for ‘The New Clio’ and features the Clio’s top-of-the-range 1.6 RXE. The new car is bigger than its pre-decessors, has a restyled body, a new suspension system and improved safety features, such as air bags. The identity of Nicole’s fiancÃ© will be a closely-guarded secret until the ad airs on ITV at 7.40pm during the Coronation Street break. The TV work will be backed by press, poster and radio advertising. Media buying is through Optimedia.
Peter Field says criticism of his research was launched before his full findings were released, stating backlash was “emotional” instead of “rational”.
A good grip on pricing is a sign of a strong brand, and several behavioural studies offer insights into effective pricing strategies.
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As Marketer of the Year, Camelot CMO Keith Moor believes being an effective marketing leader comes down to building credibility by delivering on promises and having a curious mind.