Brief

The Advertising Standards Authority is launching a consumer ad campaign to coincide with its 35th anniversary. The executions were created by Mellors Reay & Partners, which donated all the creative and planning time, and were placed free of charge by CIA Medianetwork in space donated by publishers. Ads feature a stamp in which the ASA’s tick logo is replaced by a cross and the endline: ‘Withdrawn. If an advertisement misleads we’re here to stamp it out.’ The campaign includes the ASA’s first cinema ad (pictured) which recreates a spoof health and beauty ad. ASA director general Matti Alderson says: ‘The new campaign reiterates our commitment to taking swift and effective action to protect consumers against misleading or offensive ads.’

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