Filofax is launching a poster campaign on London Buses and Underground this month, aimed at boosting aware-ness of the brand during its peak-selling period. The campaign, devel- oped by Amsterdam agency BSUR, depicts Filofax being used by a range of famous real and fictional figures including God, Tarzan, Scrooge and Alfred Hitchcock. The campaign starts this month with bus-rear posters covering six central London routes, followed by a 16-sheet poster campaign which breaks on the Underground in December.
Rover has appointed Craik Jones to handle the strategic direct marketing for all its brands on an international basis. The agency was awarded the multimillion pound work without a pitch, although the car manufacturer did talk to other direct marketing agencies. Craik Jones is already the lead agency on Land Rover below the line in […]
Nomura’s new position as the UK’s largest pub owner could hit Scottish & Newcastle’s profits, but this is just the beginning for a Japanese bank seeking exotic solutions to problems back home.
Etam is finally up for sale. After years of failed repositionings and 1997 losses of more than 4m, the fashion retailer has no choice. Natalie Cheary investigates likely buyers and asks, who can save Etam?
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From P&G’s improvement in marketing effectiveness to the rise in investment for market research, it’s been a busy week. Here is my take.
While more than a third of marketers expect to see new hires over the next three months, expansion plans have begun to tail off since hitting a peak last year.
Targeting some “fairly lofty growth aspirations” in 2022, Volvo plans to use its “marketing machine” to attract a new generation of customers.
Rising inflation and energy price increases have dampened consumers’ confidence in January, but marketers are warned to “hold firm”.