Filofax is launching a poster campaign on London Buses and Underground this month, aimed at boosting aware-ness of the brand during its peak-selling period. The campaign, devel- oped by Amsterdam agency BSUR, depicts Filofax being used by a range of famous real and fictional figures including God, Tarzan, Scrooge and Alfred Hitchcock. The campaign starts this month with bus-rear posters covering six central London routes, followed by a 16-sheet poster campaign which breaks on the Underground in December.
Rover has appointed Craik Jones to handle the strategic direct marketing for all its brands on an international basis. The agency was awarded the multimillion pound work without a pitch, although the car manufacturer did talk to other direct marketing agencies. Craik Jones is already the lead agency on Land Rover below the line in […]
Nomura’s new position as the UK’s largest pub owner could hit Scottish & Newcastle’s profits, but this is just the beginning for a Japanese bank seeking exotic solutions to problems back home.
Etam is finally up for sale. After years of failed repositionings and 1997 losses of more than 4m, the fashion retailer has no choice. Natalie Cheary investigates likely buyers and asks, who can save Etam?
We arm you with all the numbers you need to tackle the week ahead.
Good morning and welcome to Marketing Week’s round-up of the news that matters in the marketing world today.
Embarking on organisational change means being willing to challenge yourself and others, and leading people through uncertainty with courage.
With A Level results being awarded to aspiring young marketers this week, long-running research from Nottingham Trent University has explored the shared characteristics of students embarking on marketing degrees.