Brief

Filofax is launching a poster campaign on London Buses and Underground this month, aimed at boosting aware-ness of the brand during its peak-selling period. The campaign, devel- oped by Amsterdam agency BSUR, depicts Filofax being used by a range of famous real and fictional figures including God, Tarzan, Scrooge and Alfred Hitchcock. The campaign starts this month with bus-rear posters covering six central London routes, followed by a 16-sheet poster campaign which breaks on the Underground in December.

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