Filofax is launching a poster campaign on London Buses and Underground this month, aimed at boosting aware-ness of the brand during its peak-selling period. The campaign, devel- oped by Amsterdam agency BSUR, depicts Filofax being used by a range of famous real and fictional figures including God, Tarzan, Scrooge and Alfred Hitchcock. The campaign starts this month with bus-rear posters covering six central London routes, followed by a 16-sheet poster campaign which breaks on the Underground in December.


Craik Jones wins direct marketing at Rover

Marketing Week

Rover has appointed Craik Jones to handle the strategic direct marketing for all its brands on an international basis. The agency was awarded the multimillion pound work without a pitch, although the car manufacturer did talk to other direct marketing agencies. Craik Jones is already the lead agency on Land Rover below the line in […]


Marketing Week

Etam is finally up for sale. After years of failed repositionings and 1997 losses of more than 4m, the fashion retailer has no choice. Natalie Cheary investigates likely buyers and asks, who can save Etam?


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