A 5m European TV ad campaign for Miller Genuine Draft breaks on Monday (May 5), the brand’s first in the UK through the Helme Partner-ship. The Dublin-based agency, which has been Miller Genuine Draft’s agency in Eire and Northern Ireland since its European launch there in 1991, has created three executions which will run on ITV, Channel 4, Channel 5 and satellite. The launch ad features a man arriving in New Orleans to find a mysterious note pinned to his door which reads: Meet me at Nick’s. David Hughes, mark-eting director of Miller Brewing of Europe, says: ‘The ad reflects Miller Genuine Draft: a brand which is self-confident, independent and at the heart of social interaction.’
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