Brief

Fast-food chain KFC is rolling out the latest execution in its TV advertising campaign, featuring comic Ryan Stiles, this week. The execution is a pastiche of old-style TV ads for Impulse body spray. The commercial, devised by agency Ogilvy & Mather, which also produces the advertising for Im-pulse, features Stiles presenting his object of desire with a bumper bucket of KFC chicken rather than flowers. She then ignores him, preferring the ‘dream meal’ which comes from KFC.

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