Brief

McVitie’s has unveiled its latest campaign for Penguin, through Publicis.

By Marketing Week 12 Mar 1998 12:00 am

McVitie’s has unveiled its latest campaign for Penguin, through Publicis. The drive is part of a 6m TV advertising spend for this year, McVities biggest for the famous biscuit brand to date. The first ad breaks on Monday March 16 – and will be shown in Scotland and Northern Ireland – and will support the Penguin brand extension Pick-Up Pack. The second film features a role reversal at a zoo, with youngsters throwing fish paste sandwiches to an enclosure full of businessmen. Mark Horgan, McVitie’s joint marketing director for countlines, says: ‘We expect this campaign to be the most popular to date. Currently, Penguin has a consumer awareness of 98 per cent.’

Spanish inquisition

Marketing Week

This week’s Barcelona TV conference, running from March 12 to 13, will be the last before the launch of digital TV. Conference organiser Liz Mackenzie, divisional director of Marketing Week conferences, says: “Last year the conference looked just at terrestrial TV. This year it is going to be about terrestrial, digital, cable and satellite. We […]

A prig’s ear of an attack on Irvine

Marketing Week

The Lord High Chancellor, Lord Irvine of Lairg, is a comic character and a national treasure. He stands in a noble line of puffed-up big-wiggery that has amused and diverted the British since the days of Rowlandson and Gillray. Indeed, you can spot his likeness in the work of those great caricaturists, more than 200 […]

Havas plans second global network

Marketing Week

Havas Advertising, the French group which owns the EURO RSCG network and WCRS in London, is in talks about merging with an “Anglo-American” agency to create a second international network. Sources believe it is keenly interested in doing a deal with a UK-based agency with a substantial US network. The company’s chief financial officer Alain […]