McVitie’s has unveiled its latest campaign for Penguin, through Publicis. The drive is part of a 6m TV advertising spend for this year, McVities biggest for the famous biscuit brand to date. The first ad breaks on Monday March 16 – and will be shown in Scotland and Northern Ireland – and will support the Penguin brand extension Pick-Up Pack. The second film features a role reversal at a zoo, with youngsters throwing fish paste sandwiches to an enclosure full of businessmen. Mark Horgan, McVitie’s joint marketing director for countlines, says: ‘We expect this campaign to be the most popular to date. Currently, Penguin has a consumer awareness of 98 per cent.’
This week’s Barcelona TV conference, running from March 12 to 13, will be the last before the launch of digital TV. Conference organiser Liz Mackenzie, divisional director of Marketing Week conferences, says: “Last year the conference looked just at terrestrial TV. This year it is going to be about terrestrial, digital, cable and satellite. We […]
The Lord High Chancellor, Lord Irvine of Lairg, is a comic character and a national treasure. He stands in a noble line of puffed-up big-wiggery that has amused and diverted the British since the days of Rowlandson and Gillray. Indeed, you can spot his likeness in the work of those great caricaturists, more than 200 […]
Havas Advertising, the French group which owns the EURO RSCG network and WCRS in London, is in talks about merging with an “Anglo-American” agency to create a second international network. Sources believe it is keenly interested in doing a deal with a UK-based agency with a substantial US network. The company’s chief financial officer Alain […]
Brand mascots have largely fallen out of favour in recent years, but marketers should not underestimate their unifying ability to deliver the humour and emotion consumers love.
The Advertising Standards Authority is “escalating” sanctions against the social media influencers breaching advertising rules and warns brands they’re next in line.
Analysts argue the decision by brands such as Kopparberg, Ikea and Nivea to pull advertising from GB News could be “a dangerous game to play” but suggest it will likely blow over quickly in the same way the Facebook boycott did last year.
As former staff accuse the craft beer brewer of creating a “culture of fear”, BrewDog has seen its brand health scores plummet, although the impact on purchase intent has been minimal.