Orange Tango is coming back on TV – in the first commercial break on Channel 5. The advertisement will be a parody of a party political broadcast, encouraging people to vote Orange Tango. The campaign is part of Britvic’s push to become a 600 million litres a year brand by 2001. Other moves include launching still versions of the Blackcurrant, Lemon and Apple variants.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From celebrating marketing effectiveness to learning from Boots’ CFO about how to strengthen the tie between marketing and finance, it’s been a busy week. Here is my take.
BT Sport head of marketing Ed Cracknell says strong creative work can still be produced on a budget, if marketers allow their agencies the time and freedom to create bold ideas.
Plans to expand staffing levels have now been recorded for three successive quarters, signalling progressively stronger conviction in employment growth expectations.
Coca-Cola had young participants take part in a digital diary during lockdown to gauge consumer habits and ensure marketing activations remained relevant.