The launch campaign for Lever Brothers’ Persil Tablets, by J Walter Thompson, breaks this week. Lever has spent seven years developing the tablet version of the laundry detergent, which it claims cuts waste by offering single doses. The company believes tablets could account for a quarter of the UK’s 900m laundry detergent market within two years. The ads feature people talking about their experiences of the product with a ‘down to earth, realistic approach’. There are two executions for the campaign, one for Persil Performance tablets, the other for Persil Original Non-Biological tablets.
With the launch of Bud Light Seltzer, Budweiser wants to use its trademark humour to demystify hard seltzers and become a leader in the nascent UK category.
As it launches its first product-focused campaign to drive awareness and consideration, head of brand Rachel Kerrone explains why Starling will not use an “off the shelf” approach to advertising.
Founded by Direct Line’s Mark Evans, the Sprintathon has been revived to “welcome back” the UK marketing industry post-Covid while raising funds for Stand Up to Cancer.
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