Brief

Adams childrenswear unveils its first TV advertising for six years with a campaign through Bartle Bogle Hegarty. The two executions, which break on Monday (May 5), feature children persuading adults to let them wear the clothes they prefer. ‘Ward-robe’ shows a girl pretending to be frightened of a green ‘monster’ (a horrible party dress), while ‘Knitting’ shows a boy hiding his grandmother’s wool to stop her finishing a gaudy tank-top for him. Both ads end with the children wearing Adams clothes.

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