Brief

The new face of Diet Pepsi is Saffron, lead singer of the band Republica.

The new face of Diet Pepsi is Saffron, lead singer of the band Republica.

As Pepsi’s Face of 98, she will be at the centre of a joint promotion between clothing chain Jeffrey Rogers and the diet brand. A 3-D jigsaw picture of the singer will be used to entice customers into Jeffrey Rogers stores, where they will receive a can of Diet Pepsi with every purchase. Instant-win cards will also be handed out during the promotion, which is to run in April, and again in October. Below-the-line work is being handled by Claydon Heeley.

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