Q Magazine launches its first television advertising campaign on June 1, with creative work by Bean Andrews Norways Cramphorn. The campaign, which features a 30-second ad to run on Channel 4 and 5 and satellite channels, promotes Q’s July issue and focuses on its guide to summer music festivals. It offers a free CD which includes the festival bands. The ad features footage from the past 30 years of music festivals from Woodstock through to Tribal Gathering. The opening clip features a young Mick Jagger performing in Hyde Park in 1968. Media is through Booth Lockett Makin.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From celebrating marketing effectiveness to learning from Boots’ CFO about how to strengthen the tie between marketing and finance, it’s been a busy week. Here is my take.
BT Sport head of marketing Ed Cracknell says strong creative work can still be produced on a budget, if marketers allow their agencies the time and freedom to create bold ideas.
Plans to expand staffing levels have now been recorded for three successive quarters, signalling progressively stronger conviction in employment growth expectations.
Coca-Cola had young participants take part in a digital diary during lockdown to gauge consumer habits and ensure marketing activations remained relevant.