Q Magazine launches its first television advertising campaign on June 1, with creative work by Bean Andrews Norways Cramphorn. The campaign, which features a 30-second ad to run on Channel 4 and 5 and satellite channels, promotes Q’s July issue and focuses on its guide to summer music festivals. It offers a free CD which includes the festival bands. The ad features footage from the past 30 years of music festivals from Woodstock through to Tribal Gathering. The opening clip features a young Mick Jagger performing in Hyde Park in 1968. Media is through Booth Lockett Makin.
Health and sustainability are the key focus of Innocent’s ‘Little Drinks, Big Dreams’ campaign, as group marketing director, Kirsty Hunter, says it is more important than ever to highlight best practice.
Marketers are equally keen to move jobs, new research reveals, as career expectations change to reflect the fundamental shifts brought about by the pandemic.
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The Anyday range has been described as a “critical element” in the retailer’s £800m turnaround strategy, as it looks to appeal to a broader group of shoppers with competitive prices.