Heineken Export launches its new 10m advertising campaign called Out of this World next week. It coincides with the arrival of Hale-Bopp, the ‘comet’ that will be visible from the UK this month. The Lowe Howard-Spink commercial was inspired by the arrival of Halley’s Comet in the US midwest last century and features townspeople awaiting the comet’s arrival. This event is eclipsed by the arrival of Heineken Export at the local bar. The campaign breaks on Monday as part of plans for a marketing spend of 21m in 1997, to build on the World’s Favourite Import campaign.
Coke believes its brands should prove they are worth their price, as the beverage giant promises to “improve” the quality of its marketing investment by taking a more targeted approach.
Following today’s budget announcement, which unveiled skills funding, business rates relief and changes to alcohol duties, the DMA, MRS and AA are calling on the government to better support industry-led training programmes.
By associating your brand with choice and offering rewards instead of discounts, marketers can build high-value, long-term relationships with customers.
With audiences now returning to cinema in their millions, global cinema advertising association SAWA has launched a campaign to promote the effectiveness of the medium, backed by UK cinema bodies DCM and Pearl & Dean.