Bartle Bogle Hegarty is launching a print campaign for Van den Bergh Foods’ Olivio spread . It will highlight the benefits of a Mediterranean diet, which includes grilled fish, fresh fruit, vegetables and olive oil. Olivio is a vegetable fat spread made with olive oil, which is low in saturates and high in mono-saturates. The advertisements were photographed in Sicily and feature local elderly Italians enjoying active lives. One execution, ‘Chianti’, shows a tough old man with the line: ‘He may be 73, but you wouldn’t want to spill his Chianti.’ Ads will appear in the national press, women’s and health magazines. Media was bought and planned by Initiative.
I was interested to read your article Paying the game (MW February 26) and, in particular, to see the luminaries that contributed to it. Each well-known in their own way and mostly managing large agencies. For the most part, I was in agreement with the mood and tone but did take exception to Clive Mishon’s […]
Volvo’s attempts to dispel its image as a maker of cars which are dull to drive has prompted its third condemnation in eight months for using advertising which focuses on speed. The Advertising Standards Authority has asked the car manufacturer to withdraw a national press ad for the Volvo V40 T4. The ad shows an […]
The onward march of the advertising medium is unstoppable, as we all know. Down toilets, on eggs, on satellites orbiting the globe, wherever there is a blank space, advertisers will find a message to fill it. The latest medium encountered by the Diary is pool-side advertising. At the Diary’s local Clapham swimming pool in, er, […]
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From crowning Walkers’ ‘CrispIN or CrispOUT’ as April’s most effective ad campaign to exploring the resurgence of brand characters, it’s been a busy week. Here is my take.
Analysts argue brands will have to be careful about where they place their products, as governing bodies and tournament holders may have to “bow down” to influential athletes who want to set a good example to the future generation.
Brands, agencies and media owners are all invited to put a team forward for the popular competitive event, which is raising money for Stand Up To Cancer.
With its ‘Make Good Things Happen’ brand platform, Morrisons is aiming to highlight the quality and sustainability of its fresh produce after its research showed consumers increasingly want to know how their food is sourced.