Tunes, Mars Confectionery’s medicated sweets, is returning to television with a national campaign through Abbott Mead Vickers.BBDO. The campaign consists of three 20-second scenarios of people taking Tunes. A woman at the theatre takes one and is pleasantly surprised to find no queue in the normally crowded toilets during the interval – while her boyfriend has to wait outside the gents. Another woman is relieved to find a matching sock in her washing machine and the third woman, a glamorous blonde, steels herself to walk past workmen on a building site, to find she is not subjected to wolf whistles. Each ad ends with: ‘This breath of fresh air was brought to you by Tunes, the menthol sweet which helps you breathe more easily.’ The campaign breaks this week and runs for the rest of the winter.


Trading Places

Marketing Week

With new markets such as telecoms and IT, field marketing has moved some distance from its packaged goods merchandising roots. As the new demands of different disciplines make their mark, will this spell the end of traditional ways of operating? Gary MacManus, managing director of Aspen Field Marketing, sums up field marketers changing role. “At […]

First evidence of a DM hybrid?

Marketing Week

I wonder whether any of your readers have noticed the similarity between “the best sales promotion agency around… Claydon Heeley” to which Jonathan Clark kindly refers in his letter (MW November 19) and “direct marketing agency Claydon Heeley” – the only direct marketing agency quoted in your Cover Story on smart cards two pages earlier, […]


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