The famous Coca-Cola glass bottle is being launched in a unique 330ml format especially for the UK. An exhibition charting the bottle’s ‘contribution to contemporary culture’ and showing it with everyone from President Kennedy to Fidel Castro (pictured), opens at London’s Design Museum on Wednesday May 21 to highlight the launch. The special size has been adopted in response to market research, which also found that the classic bottle epitomised the consumer’s idea of Coke. A 4.5m marketing campaign including cinema advertising and youth press coverage will support the launch.
Five brands have been shortlisted for the 2021 Marketing Week Masters Brand of the Year, with the winner to be announced in October.
The shortlist for the Marketing Week Masters Brand of the Year has been revealed, and now it’s your chance to have a say in who wins.
As we make the transition from full remote working to hybrid workplaces, have brands done enough to address the reality of employee burnout and mounting stress after well over a year of lockdown?
Economist Grace Kite explains what econometric modelling is and how it can be used to “untangle” different sales drivers.