Restaurant chain Planet Hollywood became the latest unlikely contender in the financial market this week with the launch of its Visa credit card. The card, which features a vibrant logo rather than the Hollywood stars who back the chain, is a joint venture with MBNA International Bank, and offers an interest rate of 19.9 per cent. Perks for cardholders include worldwide queue-jumping at the restaurant chain, a 50 per cent discount on all theatre tickets, and a free t-shirt.
While more than a third of marketers expect to see new hires over the next three months, expansion plans have begun to tail off since hitting a peak last year.
Targeting some “fairly lofty growth aspirations” in 2022, Volvo plans to use its “marketing machine” to attract a new generation of customers.
Rising inflation and energy price increases have dampened consumers’ confidence in January, but marketers are warned to “hold firm”.
The Festival of Marketing will be kicking off the year with a two-day, in-person and virtual event on 24 and 25 March.