Brief

Hollywood movie star Jeff Goldblum is starring in an advertisement for the Apple iMac which breaks in the UK on November 9. Created by TBWA/Chiat Day, the ad shows Goldblum talking about consumers’ fears of being left out of the online revolution and outlining the advantages of e-mail and the Internet. The ad forms part of the second wave of advertising for the launch of the iMac computer. This phase of the TV advertising campaign will run for one month and will be supported by press ads on the outside back cover of a number of weekend national newspaper supplements. Twelve-page inserts will be placed in technology and lifestyle magazines in the run-up to Christmas.

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