Brief

Boots the Chemist is using pop group Wham’s number-one hit ‘Last Christmas’ as the musical backing for this year’s Christmas campaign created by J Walter Thompson. The ads continue the ‘Love Boots’ theme, which is based on a series of women’s thoughts. One ad highlights the chain’s discounted fragrances for Christmas, one its Christmas Gift Guide, and the third, called ‘Is it worth it?’, aims to show that the chain understands all the hard work that goes into Christmas shopping. All three ads use husky-toned Mariella Frostrup for the voiceover.

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