Boots the Chemist is using pop group Wham’s number-one hit ‘Last Christmas’ as the musical backing for this year’s Christmas campaign created by J Walter Thompson. The ads continue the ‘Love Boots’ theme, which is based on a series of women’s thoughts. One ad highlights the chain’s discounted fragrances for Christmas, one its Christmas Gift Guide, and the third, called ‘Is it worth it?’, aims to show that the chain understands all the hard work that goes into Christmas shopping. All three ads use husky-toned Mariella Frostrup for the voiceover.
As the furlough scheme comes to an end, the realities of the impact of Covid-19 on the economy and jobs is becoming ever clearer. In our new series, our secret marketer takes us behind the scenes to offer some catharsis and lessons on what to do if you find yourself made redundant.
While the UK ad market is not expected to decline by as much as previously feared in 2020, it now won’t offset this year’s losses until 2022.
With the pandemic still around and the economic outlook gloomy, agencies need to help brands find creative solutions to the problems they face.
An ability to drive positive change, disrupt the norm and form authentic partnerships is helping brands from Adidas to TikTok to Gymshark achieve cultural relevance in the world of sport.