The second two-week burst of The Blue Cross’s nationwide poster campaign breaks on Friday. The poster, entitled ‘Malcolm and Molly’, is through Ideas Unlimited and will be the second of four posters for The Blue Cross. The third and fourth installments will come in August 1997 and January 1998. Malcolm rescued Molly the kitten from a dual carriageway and the pair were photographed at the charity’s Grimsby hospital for the campaign.
Ritson comes face-to-face with key figures from areas of marketing he has taken aim at over the past decade, as we take a look back at his biggest and most controversial columns.
In the latest episode of Marketing Week’s podcast series, UK head of marketing at Pret A Manger, Becci Dive, discusses the “once in a lifetime” challenge of Covid-19, digitising the brand and taking an idea from WhatsApp to store in a matter of days.
We arm you with all the stats you need to prepare for the coming week and help you understand the big industry trends.
At the end of every week, I look at the key stories, offering my view on what they mean for you and the industry. From the marketing community rallying to support those who have lost their jobs to Domino’s bringing digital under marketing’s remit, it’s been a busy week. Here is my take.