The second two-week burst of The Blue Cross’s nationwide poster campaign breaks on Friday. The poster, entitled ‘Malcolm and Molly’, is through Ideas Unlimited and will be the second of four posters for The Blue Cross. The third and fourth installments will come in August 1997 and January 1998. Malcolm rescued Molly the kitten from a dual carriageway and the pair were photographed at the charity’s Grimsby hospital for the campaign.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From the success of Pets at Home’s micro-targeting efforts to the development of Britvic’s “centre of excellence”, it’s been a busy week. Here is my take.
With a series of strategic ‘flips’ Toyota Yaris was able to attract new audiences and shift perceptions of the brand.
Unilever says in 54 out of 75 markets where it tracks staff attitudes, sustainability comes out as the top reason for joining the company.
Describing time as the most precious commodity in a startup, Wood explains how being disciplined and taking inspiration from outside ensures Ufurnish does not skip a beat.