A 2m press campaign through BMP DDB launches this week for Sony Consumer Products Group. The ads will showcase individual Sony products, including a Sony Home Video Centre and its CMD-Z1 mobile telephone. The ads are intended to show Sony’s innovative abilities, rather than simply focusing on major products such as its Walkman.
Wise has driven much of its growth to date through word of mouth, but having evolved its proposition, the international banking platform believes now is the time to launch its first global brand campaign as it looks to build awareness.
Some CMOs are “selfish” staying in their posts too long and not letting others progress, suggests Asahi CMO Grant McKenzie.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.