A 2m press campaign through BMP DDB launches this week for Sony Consumer Products Group. The ads will showcase individual Sony products, including a Sony Home Video Centre and its CMD-Z1 mobile telephone. The ads are intended to show Sony’s innovative abilities, rather than simply focusing on major products such as its Walkman.
Amanda Jenkins has been appointed director of marketing for Crookes Healthcare, the UK division of Boots Healthcare International (BHI). It is a key appointment for Boots. The UK subsidiary deals with all of Boots’ over-the-counter brands, which include major names such as Strepsils, Nurofen, E45 and Optrex. Jenkins, who launched the Nurofen Plus brand in […]
Talking of the new ITV marketing director John Hardie, the Diary can reveal a few interesting addenda to his impressive CV. This Procter & Gamble high-flier has apparently never worked anywhere else, but now the Diary can reveal that the Glaswegian has experience of the bakery trade (working at the end of a conveyor belt […]
WPP, the marketing services group headed by Martin Sorrell, is poised to bankroll the takeover of HHCL & Partners by Sir Tim Bell’s public relations group Chime Communications. WPP is to buy a 29.9 per cent interest (the maximum holding for a minority shareholder) in Chime, worth about 15m, which will effectively finance the purchase […]
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From marketing funnels to the search for talent, it’s been a busy week. Here is my take.
Marketers might need to rethink how they talk about funnels with the wider organisation if they are to gain the most traction.
Marketers are often preoccupied with practical challenges, but also need to address questions of vision that start with ‘why?’ and ‘what if?’.
According to McDonald’s CEO Chris Kempcziski, the fast food chain’s global loyalty scheme has been the “single biggest driver of digital adoption” and is on its way to becoming the world’s largest loyalty programme.