A 2m press campaign through BMP DDB launches this week for Sony Consumer Products Group. The ads will showcase individual Sony products, including a Sony Home Video Centre and its CMD-Z1 mobile telephone. The ads are intended to show Sony’s innovative abilities, rather than simply focusing on major products such as its Walkman.


Crookes Healthcare hires new director of marketing

Marketing Week

Amanda Jenkins has been appointed director of marketing for Crookes Healthcare, the UK division of Boots Healthcare International (BHI). It is a key appointment for Boots. The UK subsidiary deals with all of Boots’ over-the-counter brands, which include major names such as Strepsils, Nurofen, E45 and Optrex. Jenkins, who launched the Nurofen Plus brand in […]

ITV chief’s jobs made him Hardie

Marketing Week

Talking of the new ITV marketing director John Hardie, the Diary can reveal a few interesting addenda to his impressive CV. This Procter & Gamble high-flier has apparently never worked anywhere else, but now the Diary can reveal that the Glaswegian has experience of the bakery trade (working at the end of a conveyor belt […]

WPP to back Chime/HHCL deal

Marketing Week

WPP, the marketing services group headed by Martin Sorrell, is poised to bankroll the takeover of HHCL & Partners by Sir Tim Bell’s public relations group Chime Communications. WPP is to buy a 29.9 per cent interest (the maximum holding for a minority shareholder) in Chime, worth about 15m, which will effectively finance the purchase […]


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