Brief

Diamond White, the 8.4 per cent strength premium cider brand from Matthew Clark, is relaunching with a new poster campaign through Grey Advertising. It will feature on bus sides and six-sheets and run alongside the ‘what’s on her mind’ cinema campaign launched last year. The packaging is also being revamped. The 2m push forms part of the brand’s 9m relaunch, including radio ads and a pub and club promotion.

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