Diamond White, the 8.4 per cent strength premium cider brand from Matthew Clark, is relaunching with a new poster campaign through Grey Advertising. It will feature on bus sides and six-sheets and run alongside the ‘what’s on her mind’ cinema campaign launched last year. The packaging is also being revamped. The 2m push forms part of the brand’s 9m relaunch, including radio ads and a pub and club promotion.
With the launch of Bud Light Seltzer, Budweiser wants to use its trademark humour to demystify hard seltzers and become a leader in the nascent UK category.
As it launches its first product-focused campaign to drive awareness and consideration, head of brand Rachel Kerrone explains why Starling will not use an “off the shelf” approach to advertising.
Founded by Direct Line’s Mark Evans, the Sprintathon has been revived to “welcome back” the UK marketing industry post-Covid while raising funds for Stand Up to Cancer.
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