Diamond White, the 8.4 per cent strength premium cider brand from Matthew Clark, is relaunching with a new poster campaign through Grey Advertising. It will feature on bus sides and six-sheets and run alongside the ‘what’s on her mind’ cinema campaign launched last year. The packaging is also being revamped. The 2m push forms part of the brand’s 9m relaunch, including radio ads and a pub and club promotion.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
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