Bates Dorland has created a new poster campaign for Allders, which launches a repositioning push for the department store. The posters break nationally next week. It is the first time Allders has run a generic campaign focusing on brand image rather than products. Bates Dorland chief executive John Stubbings says: ‘The posters begin the repositioning work of developing a strong, fashion brand. The campaign will be followed through with more advertising work next year.’
With the pandemic still around and the economic outlook gloomy, agencies need to help brands find creative solutions to the problems they face.
An ability to drive positive change, disrupt the norm and form authentic partnerships is helping brands from Adidas to TikTok to Gymshark achieve cultural relevance in the world of sport.
Fintech startups have generated a lot of buzz in recent years, but Starling Bank wants to differentiate itself by taking a longer-term approach to growth and brand building.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here