This weekend Toyota and The Daily Mail are launching a joint promotion and advertising campaign based on the film Space Jam, which features Bugs Bunny and Michael Jordan. The campaign, by Saatchi & Saatchi, includes national press, 48-sheet posters, and Virgin Radio ads. Media has been bought by Zenith. The Daily Mail will run a scratchcard com-petition called Magic Basketballs in conjunction with the campaign and will offer a Toyota Picnic as the prize.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From celebrating marketing effectiveness to learning from Boots’ CFO about how to strengthen the tie between marketing and finance, it’s been a busy week. Here is my take.
BT Sport head of marketing Ed Cracknell says strong creative work can still be produced on a budget, if marketers allow their agencies the time and freedom to create bold ideas.
Plans to expand staffing levels have now been recorded for three successive quarters, signalling progressively stronger conviction in employment growth expectations.
Coca-Cola had young participants take part in a digital diary during lockdown to gauge consumer habits and ensure marketing activations remained relevant.