This weekend Toyota and The Daily Mail are launching a joint promotion and advertising campaign based on the film Space Jam, which features Bugs Bunny and Michael Jordan. The campaign, by Saatchi & Saatchi, includes national press, 48-sheet posters, and Virgin Radio ads. Media has been bought by Zenith. The Daily Mail will run a scratchcard com-petition called Magic Basketballs in conjunction with the campaign and will offer a Toyota Picnic as the prize.
The drinks company has tried to react to changes in consumer behaviour brought on by the coronavirus lockdown
Virgin Money is hoping a focus on music sponsorship and ‘taking the fear out of finance’ can help it take on the old guard of high street banking.
The Advertising Association president and former Unilever chief marketing and communication officer discusses the government’s ‘Enjoy Summer Safely’ campaign and the positive changes companies can take from Covid-19.
Too Good To Go hopes it can make people feel as emotional about the issue of food waste as they do plastic, and that Covid-19 will change people’s relationship with food for good.