Brief

This weekend Toyota and The Daily Mail are launching a joint promotion and advertising campaign based on the film Space Jam, which features Bugs Bunny and Michael Jordan. The campaign, by Saatchi & Saatchi, includes national press, 48-sheet posters, and Virgin Radio ads. Media has been bought by Zenith. The Daily Mail will run a scratchcard com-petition called Magic Basketballs in conjunction with the campaign and will offer a Toyota Picnic as the prize.

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