Boots the Chemist is using pop group Wham’s number-one hit ‘Last Christmas’ as the musical backing for this year’s Christmas campaign created by J Walter Thompson. The ads continue the ‘Love Boots’ theme, which is based on a series of women’s thoughts. One ad highlights the chain’s discounted fragrances for Christmas, one its Christmas Gift Guide, and the third, called ‘Is it worth it?’, aims to show that the chain understands all the hard work that goes into Christmas shopping. All three ads use husky-toned Mariella Frostrup for the voiceover.
Google might have an 80% share of the search market, but as the investigation by the US Department of Justice will no doubt show there are now many more ways people find information online.
Corporate-NGO partnerships have become increasingly important as brands seek to live up to their purpose during a year characterised by Covid-19 and global calls for social justice.
Reflecting on delivering 12 consecutive quarters of growth, Premier Foods CMO Yilmaz Erceyes says he would rather have a brilliant proposition over a multi-million pound marketing budget any day.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here