Britvic’s new campaign for Robinsons fruit drink sees Bob Holness, host of TV quiz show Blockbusters, feature as a star victim in a series of who dunnit? spoofs. There are three episodes, each comprising three different versions. The first episode is the accusation, the second covers the alibi, and the third reveals the killer’s true identity. Britvic claims this is the first TV ad campaign to ‘kill’ a celebrity. The 6.5m push, created by HHCL & Partners, breaks next week on national TV.
A decade long agency relationship built on trust and consistency convinced Ikea to run with its 2019 Christmas campaign ‘Silence the Critics’, despite the concept floundering in pre-production tests.
Addressing three core needs – autonomy, competence and relatedness – can help bring brands closer to their consumers, says psychologist Natalie Nahai.
From a new recipe for pic n’ mix comms, to making extreme choices, Mark Ritson shares his marketing twists that can help SMEs get big brand outcomes.
Unilever promises to continue investing in “the long-term health” of its brands despite the pressure of rising commodity costs, as third quarter turnover increases 4% to €13.5bn (£11.3bn).