The second two-week burst of The Blue Cross’s nationwide poster campaign breaks on Friday. The poster, entitled ‘Malcolm and Molly’, is through Ideas Unlimited and will be the second of four posters for The Blue Cross. The third and fourth installments will come in August 1997 and January 1998. Malcolm rescued Molly the kitten from a dual carriageway and the pair were photographed at the charity’s Grimsby hospital for the campaign.
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