Lilt has moved away from tropical beach scenes in an effort to give the brand more of a contemporary UK image for its latest 5m advertising campaign. After a nationwide search, two Caribbean women were picked to make their acting debuts in two ads created by Mother. Media buying is through Universal McCann. In one ad, called ‘Commuting’, they encourage commuters at Waterloo station to laugh and in the other, called ‘Ballroom’, they tease stiff ballroom dancers. ‘We didn’t want to take the Caribbean out of Lilt, but felt it was time to take Lilt out of the Caribbean,’ says Vanessa Dennison, brand manager for the soft drink.
GSK Consumer Healthcare’s CMO Tamara Rodgers believes there are “too many” siloes within organisations today, as she works on building collaborative and agile teams.
It started with a tweet and went on to raise over £20m to tackle food poverty.
At the end of every week we look at the key stories, offering our view on what they mean for you and the industry. From the rise of retail media to building marketing teams for success in 2022, it’s been a busy week. I’m stepping in for Russell this week, so here is my take.
With the roll-out of its media and insights platform this week, Tesco has expanded into a rapidly growing space for retailers which will offer brands the opportunity to better understand and target customers.