Brief

Bates Dorland has created a 17m Christmas press and television campaign for Woolworths, which breaks today. The ads feature various people receiving the precise gift that they want – ranging from a Teletubby toy to a cat-shaped biscuit jar. John Stubbings, Bates Dorland chief executive, says: ‘The role of the advertising is to make Woolworths the first port of call for Christmas shoppers and to reinforce the chain’s association with Christmas.’ The strapline for the campaign is ‘spread the magic further’. The advertisements, bought by Zenith, will either top and tail ad breaks, or air for two minutes in each slot.

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