Brief

Peugeot unveils a new 3.2m execution for its 406 model next week, starring Kim Basinger. The campaign, ‘Dreams’, follows the successful launch of the car last year with the deliberately controversial ‘Thoughts’ ad and features a man whose dreams are filled by Batman’s-ex, the remodelled Basinger. The ad, created by EURO RSCG Wnek Gosper, plots a similar path to its predecessor with scenes of a pile of burning guns and a riot policeman kissing a protester spliced with shots of the 406 in our hero’s dream.

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