Mller’s latest campaign for new Mller Luxury Dairy Ice Cream, through Team Saatchi, is a skit on the original sensuous ice cream ads created for the first brand in the market, HÃ¤agen-Dazs. The national campaign will run in magazines and newspaper supplements. It aims to appeal to a target audience of adults aged 18 to 44, telling them about the new range of ice cream pots with a separate topping in the corner.
Embedding a culture of effectiveness within the company has meant breaking false beliefs around the efficacy of different media and re-educating brand managers.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From measuring the effectiveness of purpose to marketing marketing in B2B, it’s been a busy week. Here is my take.
People tend to love or hate brand purpose, but is its real value somewhere in the middle? Top marketers and researchers weigh in.
Marketing Week reveals the top 10 marketers in financial services, part of our Top 100 Most Effective Marketers, sponsored by Salesforce.