Mller’s latest campaign for new Mller Luxury Dairy Ice Cream, through Team Saatchi, is a skit on the original sensuous ice cream ads created for the first brand in the market, Häagen-Dazs. The national campaign will run in magazines and newspaper supplements. It aims to appeal to a target audience of adults aged 18 to 44, telling them about the new range of ice cream pots with a separate topping in the corner.


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