Mller’s latest campaign for new Mller Luxury Dairy Ice Cream, through Team Saatchi, is a skit on the original sensuous ice cream ads created for the first brand in the market, HÃ¤agen-Dazs. The national campaign will run in magazines and newspaper supplements. It aims to appeal to a target audience of adults aged 18 to 44, telling them about the new range of ice cream pots with a separate topping in the corner.
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From the value of gut instinct to evidence that narrow targeting does not work in B2B, it’s been a busy week. Here is my take.
From the FA unveiling a new look Three Lions to Gousto going on a hiring spree after proving marketing’s value and British Airways unveiling its recovery plan, here are some of this week’s biggest marketing stories.
The last 12 months have seen significant changes in consumer behaviour due to the pressures of Covid-19. Here are some of the most important for marketers.
As the airline launches its first TV campaign in two years, the brand says reinforcing consumer trust will be key to ensuring people choose British Airways for their first post-pandemic flight.