MasterCard International is airing a 5.5m television advertising campaign through Publicis, which drops the ‘Every Language Speaks Mastercard’ strapline in favour of the ‘in your corner’ strapline. Two new TV commercials, launched on Monday, will feature larger-than-life characters who use MasterCard to realise their dreams. A stream of press and magazine advertising will build on the ‘in your corner’ concept with over 300 insertions appearing in the bottom corner of publications.
As Aviva kicks off a high profile brand relaunch and repositioning, group brand reputation director Raj Kumar sees a brighter future for both the company and its customer base.
Coca-Cola has revamped Coca-Cola and Diet Coke packs to bring them in line with the refreshed Coca-Cola Zero Sugar design, a continuation of its ‘One Brand’ strategy, which it describes as “integral” to its marketing approach.
M&S wants to show consumers how far it goes to ensure food is sourced ethically and responsibly, with its latest campaign based on insights gleaned from social media.
The retailer is launching Anyday, its “most affordable” own brand range of 2,400 products designed to undercut existing collections and attract a broader range of money conscious consumers.