Brief

MasterCard International is airing a 5.5m television advertising campaign through Publicis, which drops the ‘Every Language Speaks Mastercard’ strapline in favour of the ‘in your corner’ strapline. Two new TV commercials, launched on Monday, will feature larger-than-life characters who use MasterCard to realise their dreams. A stream of press and magazine advertising will build on the ‘in your corner’ concept with over 300 insertions appearing in the bottom corner of publications.

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