Teen band East 17 has been signed up by Pepsi to play a free concert in Moscow under the banner: ‘Pepsi Rocks Red Square Blue’. The concert, co-ordinated by Broadcast Innovations which handles all Pepsi’s event marketing across Europe, takes place on April 27. The show will be broadcast live on satellite channel MTV to mark the launch of Pepsi’s new blue design in Russia. East 17 will also appear in a new Pepsi commercial produced by Spanish agency Tiempo BBDO. The advertisement, which breaks next month, will run across Europe.


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