Brief

Classic Faulds, a division of Faulds Advertising, has created the first UK TV advertising for malt Scotch whisky brand The Macallan. The 30 second commercial for The Macallan Single Highland Malt Scotch Whisky called ‘Sleep Casks’ runs on satellite and terrestrial TV in central Scotland and in cinemas nationwide during the crucial pre-Christmas period. It will be supported by posters on the London underground and new press executions throughout the UK. The campaign theme is the care lavished by Macallan Distillers on the distillation and maturing of its malt whisky, showing ‘slumbering’ casks.

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