Brief

Strepsils has launched a new 4.5m advertising campaign, which travels from a Hong Kong street to Scottish Highlands and the African bush, with the aim of demonstrating that sore throats are a universal problem. The campaign, entitled Shout, comprises two TV ads and a radio execution, which will run nationally. It has been created by McCann-Erickson London with media through BMP Optimum, and will air in tandem with an educational campaign and a Website launch. Strepsils senior product manager Simona Hartley says: ‘We want people to realise they don’t always need antibiotics to treat sore throats.’

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