Teen band East 17 has been signed up by Pepsi to play a free concert in Moscow under the banner: ‘Pepsi Rocks Red Square Blue’. The concert, co-ordinated by Broadcast Innovations which handles all Pepsi’s event marketing across Europe, takes place on April 27. The show will be broadcast live on satellite channel MTV to mark the launch of Pepsi’s new blue design in Russia. East 17 will also appear in a new Pepsi commercial produced by Spanish agency Tiempo BBDO. The advertisement, which breaks next month, will run across Europe.
As the world adapts to new ways of working, Unilever boss Alan Jope says leaders today must learn to master their “inner game” before they can focus on driving business performance.
With more than 5,000 complaints, Tesco’s Christmas ad is the most complained about of the year, but the Advertising Standards Authority has ruled it is not “irresponsible” so will not be taking further action.
The online fitness giant’s first permanent store will dedicate less space to selling clothing apparel and more to customer experiences, as it builds out an “ecosystem of touchpoints”.
Kevin the Carrot and Ebanana Scrooge have driven Aldi to the top of the Christmas rankings this year, as the supermarket continues its effectiveness streak.