Brief encounter with BBC Mags

The Diary and Tom Jones don’t have a great deal in common. However, this week it had a brief taste of what life must be like for the singing legend when it received underwear through the post.

Unfortunately for The Diary, the underwear was a somewhat unusual promotion from BBC Magazines.

The item in question was a pair of Superman underpants, sent to promote new monthly magazine Action Hero, aimed at fourto seven-year-old boys. Being sent underwear is a first for The Diary, and while such tactics are to be encouraged, it is unclear how the stunt will boost Action Hero’s circulation figures.

The Diary waits with bated breath, though, for Calvin Klein to send out copies of the Beano to promote its next boxer-short launch.


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