Briefs

ONLAE, the Spanish state lottery operation, is to be privatised. Under proposals contained within next year’s draft budget, ONLAE’s 4,000 outlets will effectively be converted into fixed-term franchises and required to meet profit targets.

BBDO Germany has appointed a successor to its current chairman, Anton Hildmann. Uwe Schmidt joins from Andersen Consulting and will work alongside Hildmann from the beginning of 1999. Schmidt was previously a consultant at McKinsey.

Rewe’s takeover of Meinl, the Austrian supermarket chain, is to be the subject of an extended investigation by the European Union. Rewe has already offered to shed a number of Meinl stores to reduce its dominant position in the country.

Leclerc, the French super- and hypermarket operator, has unveiled the first of its standalone perfume outlets, of which 100 are planned. Branded ‘Une heure pour soi’ (Time for yourself), the store offers 68 top perfume brands and a range of beauty services.

Eight campaigns have been selected from a shortlist of fifteen to receive this year’s Euro Effies, for effective advertising. Whether the awards are gold, silver or bronze will be revealed at a ceremony in Brussels on October 23.

VNU is to launch a new magazine in the Netherlands, entitled Eye. Dealing with trends, media, Internet and leisure, and produced in association with press agency Info Pro, the magazine will be sent to 10,000 of the country’s marketing managers.

Migros, the Swiss cooperative retailer, is under pressure to transform itself into a public company. The initiative arises out of criticism of Migros’ current management, which is thought to be slow and unresponsive to change.

J Walter Thompson has been appointed lead agency on the Mller dairies business in Germany. The agency takes over the handling of Mller’s Milchreis, Buttermilch and Procult brands and is in contention for the company’s flagship Mllermilch account.

Sport Zone, the sportswear retail chain, is to invest Esc.7.9bn (27m) in expanding its operations in Portugal and Spain. The company plans to open 29 new stores between now and the year 2001.

Ammirati Puris Lintas has sold a 30 per cent stake in its Austrian agency to local management. The deal reflects the success of the agency in attracting local clients, who now account for almost half of its business.

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