Briefs

WPP companies Promotional Campaigns and US-based Einson Freeman have been appointed as the global promotion agencies for the personal systems group of IBM.

ActionAid, the third world charity, has appointed Marion Jackson to head a newly-formed marketing division.

The Clorox Company, the US detergents firm, is reassigning its bleach and home cleaning brands from FCB to DDB Needham Worldwide after conflicts arising from S C Johnson’s decision to consolidate its worldwide business into FCB.

P&O European Ferries (right) claims rival ferry company Stena Line’s new poster campaign through J Walter Thompson bears a striking resemblance to its own through Bates Dorland: P&O’s says: Dover & Dover & Dover, 22 Knots. No Hitches; Stena’s says: Dover and Dover and Dover again. Knots & Crossings.

Shell has cut its shortlist to CIA Medianetwork and The Network for its 35m pan-European media buying brief. Optimedia and Leo Burnett also pitched.

Swatch has appointed through-the-line agency Interfocus to handle its UK advertising, believed to be worth about 4m. Work will include press, posters, direct marketing and sales promotion.

United Distillers is boosting its marketing spend for Bell’s whisky to 19m this year. It was 15m last year.

Murphy’s Irish Stout will spend 7.5m on marketing the brand. An ad campaign begins on St Patrick’s Day.

Great Western Railways has shortlisted four agencies to pitch in a statutory review of its account.

Richards has appointed retail designer Fitch to review all aspects of the Richards brand, including store interiors, the corporate identity, fascia, merchandising and packaging. Fitch says it will be creating a bolder more assertive look.

The Telegraph has doubled its ad spend to 10m for a promotional blitz under new promotions director Paul Woolfenden.

Tyco Toys UK denies it is reviewing its 4.5m advertising account out of DFSD Bozell, although its US division is looking to place its 47m account with one of its roster agencies, DFSD Bozell and D’Arcy Masius Benton & Bowles.

Richard Wheatly, chief executive of radio station GRC and former chairman of Leo Burnett, is to become a non-executive director of direct marketing agency Hamilton Wright.

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