Britannic awards £2m account to The Bridge

Britannic Asset Management, the fund management arm of insurance company Britannic, has appointed Glasgow-based agency The Bridge to its &£2m creative account.

The appointment heralds a new marketing initiative on the fund management side of the business. It intends to begin a brand-building advertising campaign in January. BAM will broaden its advertising from trade to press and outdoor work.

The Bridge won the creative account after a three-way pitch against Faulds Advertising and The Union.

Edinburgh-based company Feather Brooksbank has been appointed to handle Britannic Asset Management’s media buying and London-based sponsorship agency Capitalize is to find a national sponsorship deal to complement the brand development programme.

Design agency Tayburn will continue to look after all literature and design, working closely with The Bridge in developing brand communications.

BAM marketing director Douglas Ferrans says: “Our advertising strategy to date has focused on the trade press, but in 2001 we intend to widen this considerably and make comprehensive use of consumer press, as well as outdoor advertising opportunities.

“We have ambitious plans for next year and see effective brand development as key to achieving our targets,” says Ferrans.

The Glasgow-based fund management company invests in all the global securities markets. The organisation has about &£19.5bn under investment management.

Knowledge Bank

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