British Airways and VisitLondon are teaming up with Metro International to promote London as a must-see destination to travellers from 14 European cities. A series of eight one-page ‘what’s on in London’ newsletters will run in Metro editions in Barcelona, Budapest, Copenhagen, Helsinki, Lisbon, Lyon, Madrid, Milan, Paris, Prague, Rome, Stockholm and Warsaw until March 2006.
As “greenshoots” of economic recovery appear, marketers are shifting focus to promotions, events and direct marketing, according to the latest IPA Bellwether report.
Saga cut marketing spend by £4.2m in 2024, pausing investment in some areas of its insurance business in a challenged market.
Despite revenues falling 18% year-over-year in the six months to March, Asos’s CEO insists the retailer is “delivering” against its turnaround plan.
Puma’s leadership team has been waiting for the moment the brand would “invest differently” in marketing, something top marketer Richard Teyssier is confident it is doing with new teams, fewer activations and bigger brand investment.