British Airways and VisitLondon team up with Metro International

British Airways and VisitLondon are teaming up with Metro International to promote London as a must-see destination to travellers from 14 European cities. A series of eight one-page ‘what’s on in London’ newsletters will run in Metro editions in Barcelona, Budapest, Copenhagen, Helsinki, Lisbon, Lyon, Madrid, Milan, Paris, Prague, Rome, Stockholm and Warsaw until March 2006.

Recommended uppance for no-frills?

Marketing Week

Ryanair and easyJet are each poised to carry as many passengers as BA this summer. But the rejuvenated national carrier is still making large profits from its long-haul operation.

18,500 3G users tune in to Virgin

Marketing Week

Virgin Radio’s launch of the first radio service for 3G mobile phones has attracted 18,500 unique listeners since it first broadcast in March (MW March 3). The service has been accessed 98,000 times, with users listening to 450,000 minutes of


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