British Airways and VisitLondon are teaming up with Metro International to promote London as a must-see destination to travellers from 14 European cities. A series of eight one-page ‘what’s on in London’ newsletters will run in Metro editions in Barcelona, Budapest, Copenhagen, Helsinki, Lisbon, Lyon, Madrid, Milan, Paris, Prague, Rome, Stockholm and Warsaw until March 2006.
ACP-NatMag, the joint venture between the National Magazine Company and Australian Consolidated Press, is to launch a rival to H Bauer’s ‘real life’ weekly Take a Break, with a magazine called Real People.
Ryanair and easyJet are each poised to carry as many passengers as BA this summer. But the rejuvenated national carrier is still making large profits from its long-haul operation.
Virgin Radio’s launch of the first radio service for 3G mobile phones has attracted 18,500 unique listeners since it first broadcast in March (MW March 3). The service has been accessed 98,000 times, with users listening to 450,000 minutes of
At the end of every week I look at the key stories, offering my view on what they mean for you and the industry. From celebrating marketing effectiveness to learning from Boots’ CFO about how to strengthen the tie between marketing and finance, it’s been a busy week. Here is my take.
BT Sport head of marketing Ed Cracknell says strong creative work can still be produced on a budget, if marketers allow their agencies the time and freedom to create bold ideas.
Plans to expand staffing levels have now been recorded for three successive quarters, signalling progressively stronger conviction in employment growth expectations.
Coca-Cola had young participants take part in a digital diary during lockdown to gauge consumer habits and ensure marketing activations remained relevant.