British Airways appoints UK and Ireland head of sales and marketing
British Airways has appointed UK and Ireland head of sales and marketing David Noyes as director of its UK airports. A replacement for Noyes is being sought internally.
British Airways has appointed UK and Ireland head of sales and marketing David Noyes as director of its UK airports. A replacement for Noyes is being sought internally.
Alberto Culver is launching a five-strong range of hair styling products aimed at women, called Air Style, under its VO5 brand. The range, to be launched next spring, will be supported with a print campaign.
Mobile phone company O2 is to invest more than £20m in creating its own “spontaneous” music events and music sponsorships next year.
BT Group has appointed finance director Ian Livingston chief executive of its retail division. Livingston replaces Pierre Danon, who is leaving BT early next year to join IT services group Cap Gemini.
The financial services firm is bolstering its brand marketing capabilities with the creation of a new role dedicated to growing its “market visibility”.
Definitions of marketing are wide-ranging and inconsistent, but it’s up to organisations to work out what it means and how it can help them.
Britvic CMO Cindy Tervoort believes in using creativity to drive business impact, but is wary of how “fragmenting” budget can stop brands standing out.
The changes are aimed at making the two segments “more connected” to the Johnson & Johnson brand, the business says.