British Airways has appointed UK and Ireland head of sales and marketing David Noyes as director of its UK airports. A replacement for Noyes is being sought internally.
Alberto Culver is launching a five-strong range of hair styling products aimed at women, called Air Style, under its VO5 brand. The range, to be launched next spring, will be supported with a print campaign.
Mobile phone company O2 is to invest more than Â£20m in creating its own “spontaneous” music events and music sponsorships next year.
BT Group has appointed finance director Ian Livingston chief executive of its retail division. Livingston replaces Pierre Danon, who is leaving BT early next year to join IT services group Cap Gemini.
ISBA says the appointment comes at an important time for the trade body, as the industry faces new regulations, inflation, and the ongoing impact of Brexit.
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The grocer’s CEO has confirmed customers are trading down to cheaper, own-brand products as the cost of living rises – but premium sales are holding up.
Brands – both B2B and B2C – should focus less on keywords and more on making themselves memorable at the point of the buying decision.