British Airways has appointed Alan Burnett as head of UK and Ireland sales and marketing to replace David Noyes, who was recently appointed as director for Heathrow. Burnett reports to commercial director Martin George and was previously BA general manager for Central and South Asia, the Middle East and Africa.
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.
Despite returning to positive volume growth, Danone’s CFO says the business will continue to make strategic price increases behind its “differentiated” products.