British Airways marketing chief quits

British Airways head of marketing communications Katherine Whitton has resigned after 15 months in the role. She will step down in December and it is not known if she has a job to go to.

In the interim, Abigail Comber, head of the marketing communications division and now the most senior marketer at BA will assume Whitton’s responsibilities.

It is not clear at this stage if Whitton’s position will be scrapped.

The airline’s global head of loyalty Stuart Beamish is also due to depart at the end of the year.

The resignations come after last month’s announcement that BA would cut 10% of its workforce and introduce a voluntary severance programme. Around 450 employees from the senior management team across all divisions have since taken voluntary redundancies.

Former American Express marketer, Whitton joined BA in April 2007 to the new position of general manager marketing communications after Jayne O’Brien left in March.

She has been responsible for the airline’s recent campaign “T5 is working” and its social networking initiative, Metrotwin.


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