British Airways has reported a rise in first-half pre-tax profits to £240m, compared to £60m for the first half of 2003.
British Airways has reported a rise in first-half pre-tax profits to &£240m, compared to &£60m for the first half of 2003. Turnover increased by 3.6 per cent to &£3.9bn. The airline attributes the rise to cost-cutting and higher passenger numbers.
Newly appointed chief brand officer Ije Nwokorie will take over as CEO next year.
The direct-to-consumer flower business is reducing its marketing spend as it shifts its focus from growth to profitability, following £100m in operating losses last year.
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Lucozade has united its Energy and Sport offerings under one masterbrand in an attempt to increase brand equity while also creating huge efficiencies in its marketing spend.