British Airways shortlists four for ad account
Bartle Bogle Hegarty, JWT, DDB London and incumbent M&C Saatchi have been shortlisted for the &£60m British Airways advertising account. The pitch is being handled by the Haystack Group.
Bartle Bogle Hegarty, JWT, DDB London and incumbent M&C Saatchi have been shortlisted for the &£60m British Airways advertising account. The pitch is being handled by the Haystack Group.
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.