British are Europe’s top e-shoppers

The British are Europe’s top e-shoppers, according to the European Interactive Advertising Association. A survey conducted for the EIAA by Millward Brown found that a quarter of Britons have spent more than &£1,000 online in the past year, against a European average of 15 per cent. Significantly, online marketing can directly affect offline purchasing – a third of European consumers said they research items such as travel tickets, holidays, books and electrical goods online, but then buy them offline.

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