British Gas and Sainsbury’s launch joint energy venture

Sainsbury’s and British Gas are launching dual-branded stalls in the supermarket to offer energy saving products and advice.


The launch of Sainsbury’s Energy means that shoppers will now be able to buy green energy technologies such as solar panels and access energy deals and information and energy saving advice from trained specialists in store.

The partnership is part of Sainsbury’s efforts to ramp up its green credentials by providing easy access to energy information and products to help make British homes more energy efficient.

It is also part of British Gas’ strategy to rebuild a presence on the high-street following the launch of its “British Gas Living Room” stores last year.

Sainsbury’s is also developing an Energy roadshow with a fully interactive energy display truck, which will tour Sainsbury’s supermarkets around the country.

The Sainsbury’s British Gas joint venture is supported by Energy and Climate Change Secretary Chris Huhne who says: “This new partnership is the sort of collaboration we want to see under the Government’s Green Deal to stimulate green growth and kick start a radical and urgent increase in home energy efficiency.”

The five-year partnership, which was announced last month, goes live in-store today (9 February).

Sainsbury’s Energy includes:

  • Gas and electricity, including 10,000 Nectar points in the first year
  • Insulation (including loft insulation, which can save the average household around £145 each year)
  • Solar Panels
  • Home Energy Assessments (tailored energy savings reports for customers based on their individual homes, energy usage and domestic appliances)



Best Buy admits UK launch lacked impact

Rosie Baker

US electricals retailer Best Buy admits that it has failed to make the desired impact in the UK but rejects claims its UK venture is in jeopardy following the shock exit of five senior managers.

Multiple-choice marketing ticks all the right boxes

Ruth Mortimer

The new trend in choose-your-own-adventure marketing is allowing brands to make consumers feel more empowered. One of the most popular cultural phenomena of the Eighties is making a comeback and inspiring a whole new generation of brands, from pop bands to car companies. Choose-your-own-adventure kids’ storybooks are back, but this time the multiple-choice storytelling technique […]


    Leave a comment