British Gas appoints Rufus Leonard as lead digital agency

British Gas has appointed Rufus Leonard as its lead digital agency following a three-month pitch process.

The agency, appointed on 1 May, will lead the company’s website redesign strategy and develop its plans for online sales, online self-service and customer engagement.

Benjamin Braun, head of online services at British Gas, said the utilities company wanted ‘one set leader’ to devise its online plans.

British Gas has retained agencies CHI& Partners and OgilvyOne for above-the-line and direct marketing work.

Incumbent digital agency LBi will continue to work with the company on certain campaign sites.

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