British Gas beefs up marketing team with Will Orr

British Gas is restructuring its marketing and brand team with the appointment of agency chief Will Orr as communications director.

He will take responsibility for a large part of the company’s advertising alongside its direct marketing budget.

The changes come as the utilities company begins an overhaul from the bottom up to help transform public perceptions of the brand. It has rebranded its fleet of vans as part of a “change agenda” to modernise the business.

Orr, former chief executive of WCRS, takes up the position previously held by Andrew Hogan and will now oversee print and broadcast advertising. He will report to marketing director Rick Vlemmiks and his brief will be to evolve British Gas’ highly successful ’Look after your world’ campaign and to ensure that it is integrated across different channels.

Hogan now becomes brand director, replacing Dean Keeling, who takes a new commercial role.

British Gas is currently reviewing its media agency requirements with the aim of consolidating its agencies.

In February it reported a 58% rise in profits to £595m for its residential business for 2009.


Obama blasts BP apology advert

Pitch reporter

An ad campaign for BP apologising for the oil spill polluting the Gulf of Mexico has been criticized by US President Barack Obama, who has said the money should be spent on clean-up efforts and on compensating fishermen and small business owners who have lost their jobs because of the spill.


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